Panariagroup has always been a relevant sponsor of sports teams.
Its long-term contribution to cycling, with a long partnership with international professional teams, has been integrated by local operations, closer to the territory.
Very meaningful are the activities performed by the Portuguese business unit, that organises every year the Douro Gran Fondo, a high level competition where amateur cyclists from all over the world compete.
The Group is also a partner of the Maratona dles Dolomites-ENEL, an amateur cycling competition to which nearly 10,000 people take part every year.
Panariagroup has also been, for a few years now, one of the main sponsors of Sassuolo Calcio, a team that reached the top tier of Italian football and played in the 2016/17 Europa League.