THROUGH TIME AND AROUND THE WORLD, CERAMIC EXCELLENCE
To excel in the world of luxury ceramics means knowing how to continuously create highly technological products and how to enhance them through the utmost attention to aesthetics and detail.
In order to satisfy the tastes of the most high-end and demanding market segment, Panariagroup has always adhered to the highest standards of excellence, combining its history of skilful artisan craftsmanship with cutting edge technology.
Specialised in the production of porcelain and laminated porcelain stoneware, the Group has focused on the high-end and luxury segments of the market that it caters for by means of nine brands: Panaria Ceramica, Lea Ceramiche, Cotto d’Este, Blustyle, Florida Tile, Margres, Love Tiles and Bellissimo.
These brands fulfil the needs of diverse customers who share the same concern for the aesthetic and technical quality of products. Founded in 1974 Panariagroup is an international company with a strong Italian soul and an extensive sales network in over 130 countries all over the world.
We are specialized in the manufacture and sale of ceramic surfaces that promote beauty and innovation.
Our TEAM generates sustainable value for shareholders, employees and business partners in full respect of the environment and society.
Our FOCUS is research and innovation that serve to enhance the beauty and quality of our products.
Our OBJECTIVE is to meet the high aesthetic and comfort expectations of our private and professional Clients, in both construction and architecture.
Our STRATEGY is based on the strength of the multi-brand approach, with 8 brands that, at the international level, seek to fulfil a precise and distinct role in the market and in global competition. By leveraging assets and Group investments, Panariagroup aims to bring dedicated and high quality products to all major market segments.
We continuously invest in research, technology, and cutting-edge facilities to respond to every need of architecture and interior design with innovative solutions that become a reference point in the industry.
QUALITY AND AESTHETIC EXCELLENCE
We strive for industrial excellence, from the quality of raw materials to process efficiency, to achieve products that combine the utmost aesthetic value with the highest technical performance.
We always place people and quality of life at the centre of our activities, with products that are safe and environmentally sustainable while operating with maximum respect for those who work with us.
The reliability of a Group that, from its family roots within the ceramic district of Sassuolo to its listing in Milan Stock Exchange, has grown to become an international company, operating worldwide while maintaining its Italian soul.
Panaria Ceramica founded
In 1974, Panaria Ceramica was founded by a group of entrepreneurs; among them was Giuliano Mussini, head of the Mussini family, the current major shareholders of Panariagroup Industrie Ceramiche S.p.A.
THE STRATEGY OF EXPANSION
During the 1990s, Panaria implemented a strategy of expansion and extension of its brands and products through the acquisition, in 1992, of Ceramiche Artistiche Lea, a company specialised in the production of white body single-fired floor tiles, and by founding, that same year, Cotto d’Este, a brand creating and producing high-end lines aimed for the luxury bracket of the market.
THE PRODUCTION SITE IN TOANO
In 1995 the production capacity of the company was increased with the construction of the technologically advanced production site in Toano (Reggio Emilia, in the north of Italy), specialized in the production of porcelain stoneware. In that same year, Fiordo Industrie Ceramiche was founded in order to strengthen the market leading position.
The process of expansion into international markets became a reality with the acquisition, in 2002, of Maronâgres (today Margres), an important company in the field of porcelain stoneware in Portugal.
In 2004 all the Panaria Italian companies merged into Panariagroup which was then listed on the STAR segment of the Italian Stock Exchange on November 19th of the same year. The internationalization process continues with the founding, in 2004, of Lea North America LLC, that is specialized in the commercialization of Lea products in the USA.
The acquisition of Novagrés
In 2005 Panariagroup acquired another company in Portugal, Novagrés, called Love Tiles today, a leading manufacturer of large size monoporosa wall tiles and glazed porcelain stoneware floor tiles. The process of internationalisation continued in 2006 with the acquisition of the trademark and main assets of Florida Tile Industries, a historical brand in the United States for the production and distribution of
ceramic tiles. In December 2006, the two Portuguese companies Novagrés and Margres merged into Gres Panaria Portugal whilst retaining the two different brands separate. Furthermore, Panariagroup USA Inc. was established to run Florida Tile and Lea North America.
Blustyle Ceramica founded
Blustyle Ceramica was created in 2008 to offer on the market an agile and innovative model, in terms of both product rationale and distribution methods. The company gradually flourished and is today an official brand of Cotto d’Este, with whom it shares all quality characteristics in standard thickness products.
The production of porcelain stoneware
After years of successful commercialization of laminated porcelain stoneware, a revolutionary, high performance material, fruit of state-of-the-art technology, in 2009 the Panariagroup installed the first production line for this product at the Fiorano Modenese plant.
The expansion of Panariagroup does not stop here and in 2010 a new sales organisation, Panariagroup Trade, was established. Its purpose is to obtain important market shares in the Middle East, the Far East and Oceania. Panariagroup Trade has the purpose of distributing the brands of the Group in these new areas by means of specific sales policies that respect the identity and peculiar features of each brand.
The joint venture with Asian Granito
The most recent step in the Panariagroup internationalisation process happened in 2012 with the joint venture with Asian Granito, a leading company in the Indian market. The “Bellissimo” brand was launched with the purpose of producing and selling on the Asian market luxury ceramic products with high value in terms of style and technology.
A process of constant evolution
Over the next few years the company underwent a process of constant evolution, to affirm itself as, among other
things, a technologically avantgarde business Group. Industrially speaking, between 2015 and 2016, the technology
systems of all the manufacturing facilities were updated to fully satisfy the new market trends. During the same period,
an effort to reorganize the sales networks, introduce new distribution channels, and more accurately redefine the
positioning of various brands was begun to create an efficient spectrum of market coverage and of the various target
Where we are
The group organization
The organizational structure of the Panariagroup includes the brands operating in Italy and the companies formed to manage other brands and production sites around the world.
Panariagroup has always been a relevant sponsor of sports teams. Team spirit, tenacity, and a push for increasingly better results are the principles at the foundation of Panariagroup’s passion for sport.