Coverings 2024, Panariagroup’s Growing Presence in the American Market

Panariagroup, a world leader in the production and distribution of high-end ceramic surfaces, will be in the spotlight at Coverings 2024, the main North American trade show for ceramic and natural stone surfaces, scheduled to take place from 22 to 25 April in Atlanta, Georgia. The event is a benchmark for industry professionals, architects, and designers seeking the latest trends and cutting-edge products.

At this year’s edition, the group will unveil a completely new look.  Following the reorganisation of the Panariagroup USA Business Unit, led by CEO Leonardo Pesce, the group will be launching a major expansion of its distribution portfolio, extending it to all of the company’s international brands.

This new strategy will be showcased at a booth in the American brands pavilion, which will feature not only well-established brands in the market, like Florida Tile, but also the Cotto D’Este, Panaria Ceramica, Love Tiles, Gresart, and Magres brands, showcasing high quality and prestigious solutions for all architectural, residential, commercial, and public needs.

For Panariagroup, the new edition of Coverings serves as an important stage on which to present its extensive range of surfaces, the result of meticulous research into style, performance, and sustainability, as well as a wealth of technical expertise, all of which have allowed the company to establish itself as a reliable international reference point in the sector.

The group will also have two other booths at the event, dedicated to the Lea Ceramiche and Blustyle brands, positioned in the Ceramics of Italy pavilion, where visitors will be able to explore and admire the most recent collections.

Lea Ceramiche will offer a sneak peek of its new Intense collection, inspired by French limestone, meticulously crafted for an elegant, versatile, and decidedly elegant solution. Blustyle will also present two new products: a marble-look collection – Starlight 09 – which pairs perfectly with the ultra-thin version by Cotto d’Este, and its new wood-look collection, Wood Plank.

The Atlanta trade show thus not only reaffirms the company’s investments in the international market, but also serves as an important opportunity to strengthen its commercial relationships with the United States and Canada, strategic markets for Panariagroup in its effort to increase exports overseas.

“The North American market is an area of significant interest for us and one in which our group is investing and expanding its network of commercial partners,” said Emilio Mussini, President of Panariagroup, adding, “That’s why we’ve decided to participate, once again, in Coverings, an important event that allows us to showcase our American Strategy: “One Group One Vision”, which we launched last year. This strategy involves the integrated management of the brands present throughout the country, with the objective of offering clients an increasingly wide range of products through a diversified and cohesive commercial network. As we do every year at the trade show, we’ll be presenting our top-of-the-line ceramic surfaces in an effort to promote our brands and strengthen our presence in this overseas market.”