Panariagroup meets retail at Euroshop 2020 – Hall 11, Stand A39


Panariagroup, the maximum expression of innovation, quality, sustainability and design in the ceramic industry, will be a key player at EuroShop, the major international trade fair event dedicated to the retail world. At the Düsseldorf trade fair, the company will showcase its most innovative solutions to visitors, along with products of excellence by the Group and its brands, including Cotto d’Este, Lea Ceramiche and Panaria Ceramica, in a special and prestigious set-up concept designed by the architect Diego Grandi.


The Modena-based ceramic group aims to overhaul its dialogue with some of its product’s major targets, presenting some solutions for the very first time. Kerlite Easy is one example, the first certified dry-laying system which revolutionises the way of thinking and imagining flooring for commercial, exhibition and temporary shop spaces, ideal for the retail world. A new laying solution whose main benefit is its simplicity of use and application: the large slabs of laminated Kerlite porcelain stoneware can be laid without glue, by simply positioning the slabs onto a pad and applying a special filler. All this in a thickness of just 7 mm.


The ultra-resistant surface will be immediately walkable, totally stable and waterproof, extremely silent (approximately 16 times less footfall noise from the floor above compared to normal glued ceramic flooring), lightweight (just 13kg/sqm) and easy to lay, finish and remove, if required. Therefore the ideal solution for whenever speed is of the essence, without compromising on superior aesthetic value. Kerlite Easy also means that old flooring can be conserved intact, while installing new and high aesthetic impact flooring in a short space of time, without the inconvenience of demolition works, meaning huge savings in execution times and costs without the need to remove any furnishings or lift doors. The ideal solution for retail, increasingly characterised by a growing need for frequent changes and renewals of store formats and commercial premises in general.


Panariagroup will also propose its versatile ceramic slabs, from the thinnest ones, just 3 mm to its new large 12 mm products, presented for the first time ever at the international exhibition event in a suggestive set-up.


With over 15 years of experience and millions of square metres sold throughout the world, Panariagroup is the undisputed leader of large laminated porcelain stoneware slabs, perfect for an optical effect of great continuity and ideal for flooring, coverings and furnishing solutions for interior design. The new range of large slabs – 160×320 cm – 12 mm will also be showcased at EuroShop 2020, also fibreglass-covered for extra resistance and designed to fulfil all furnishing requirements. Resistant to high temperatures, easy to clean and sanitise, suitable for contact with food products, they are perfect for countertops and more. They are ideal surfaces for tops requiring resistance to humidity, domestic and industrial chemical agents.


This planar material which offers stability over time is also suitable for the production of tables both for interiors and outdoor areas, as well as of all the solutions requiring easy maintenance and particular resistance to various atmospheric and light conditions. A 12 mm thickness strikes the perfect balance between workability, weight and costs; the reinforcement with fibreglass matting adds extra resistance which reduces the risk of breakage during transport and applications.


And that is not all. Panariagroup has always been attentive to technological innovation and is now set to relaunch its very own exclusive antibacterial technology Protect® for its retail target. This unique technology eliminates up to 99.9% of bacteria as it contains silver ions, making ceramic surfaces extremely safe, healthy and protected. Naturally, this makes it suitable for commercial premises or high traffic areas requiring scrupulous measures against the spread of bacteria. Therefore, it will be possible to design furnishing coverings which come into contact with food products, such as bar counters, workshops or patisseries, as demonstrated in the Panariagroup concept set-up at EuroShop.


Lastly, the stand will exhibit a remarkable variety of proposals and finishings, featuring refined materials by Panariagroup. From corten and ardesia effect flooring by Cotto d’Este, to the delicate patterns of Take Care by Lea Ceramiche, not to mention the eternal and pure allure of marble effect porcelain stoneware by Panaria, visitors will have the chance to appreciate the care and quality which have always characterised the Group’s products.


The Contract & Key Account unit of Panariagroup will be at the service of visitors during the entire event, collaborating with designers and architects to provide pre and after-sales consultancy for design, coordination, logistics and technical assistance for special projects. The division also provides professional and training assistance for the industry’s experts, with the organisation of seminars and workshops on the use and special qualities of ceramic material and participating in the most important international events of the industry.


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