Panariagroup opens a dedicated channel on WeChat

Panariagroup, an Italian multinational group and world leader in the production and distribution of ceramic surfaces for floors and walls, has strengthened its presence in the Chinese and Asian markets by opening a channel on WeChat, the digital platform that offers both a messaging app, social media and payment system for over a billion Chinese.


As well as including the platform’s classic features, the Panariagroup channel will interact with a large audience of potential customers from China and beyond through a monthly update on the Group’s collections, new products and events.